Monday, November 28, 2016

Schooled by a Turkey: A Quick Lesson on Avoiding Conflict

It started out as a goad.

When seemingly out of nowhere a wild turkey strutted toward us, I couldn’t resist tempting Tim to try out his ‘turkey whisperer’ skills on this urban fowl.  And Tim, always game (no pun intended) for fun, took the bait and started a conversation with the bird as we moved down the sidewalk.

What was odd about this scene is that the location was not out in the forest or any other rural setting.  We were in downtown Davis, CA on this crisp October Saturday morning.  

I can’t remember exactly what it was that Tim said, but it was something like, “Hey Mr. Turkey, what up.”  More preoccupied with making decisions about where to shop first, we failed to notice that Tim was now being stalked by a very annoyed Tom.

Before long, the bird was talking back to Tim. While at first it sort of sounded like normal turkey chatter, it was a matter of minutes before he was full on angry, louder, and spewing turkey gobbledygook (I just had to use this, and it is a real word.)  

A man walked by and scolded the bird, calling him Winston, telling him to mind his manners.  We should have noticed the wary look on his face, but were more concerned with the growing tension between Tim and the turkey.  Winston seemed to be controlling the situation, and not having any turkey trivia to rely on, I was worried that this encounter was going to end ugly.  

What we didn’t know until later, the Davis residents have had problems with aggressive, pushy turkeys and have been given instructions on how to deal with fowl (sorry, had to say this too) behavior that could turn out bad for an unaware pedestrian.  

The drama ended once we found the door of the local Ace Hardware store.  The clerks noted that Winston seemed particularly annoyed when he actually tried to follow us into the store.  Tim seemed relieved to have the pressure off, and I can tell you that I was very happy to see Winston on the other side of the store glass, headed back down the street.

Moving produce can create situations similar to this turkey story.  

And while those of us working in this industry can talk about the best way to move produce, most often we are referring to equipment, drivers, loading/unloading facilities, proper temperatures, etc., we rarely focus on the people involved in the ‘doing’ part of moving produce.

Loading and delivering a produce shipment with one pick up, in one city, delivering in one place, can get crazy.  Imagine a load that has several picks and drops, different types of product and temperatures, several DC’s and cities.  

How many people are actually ‘touching’ that one load?

All along the way, from pre-dispatch to post delivery, people are involved in getting the load from one place to another.  Of course, along with that same progression through the supply chain, people’s words and actions are affecting the system, either for better or worse.

Sounds like marriage, right?  In a way, it is.  And just like Tim’s encounter with Winston, even the smallest over shoulder comment or glance can ignite a conflict that flames into an event capable of bringing the entire shipping process to a screeching halt.

We all get so busy and focused on getting a truck assigned, dispatched, and delivered, that recognizing ‘people impact’ on the overall process is often ignored.  

It does not matter where your place is in the supply chain.  How you manage your place is crucial.  Think about your interactions, whether they are intentional or not.  

Produce buyer ordering from the shipper?  Carrier dispatcher assigning a driver? Check in clerk at the shipping facility? Driver accountable for loading and delivering the load? Receiving crews at the destination?  

Professional, courteous, helpful and patient.  That’s the people goal.  

And remember, sometimes it takes very little time to start something big.  It’s sort of like the old adage about picking your battles.  

I am the middle man.  I see things upstream and downstream, right and left, produce or trucking side.  People move produce.  

Being aware of how you interact with others is part of the business.  

All good lessons should end with some homework.  In my experience, as a teacher, a truck broker, a mom, and as a person who needs lots of practice to learn most anything, the first part of learning something requires awareness.  This is especially true when a behavioral change might be in order.

Think about the general areas in your job where you are most likely to have interactions with people.  In those areas, try to count your interactions with different individuals, and make sure you include ‘looks’ (something my kids say I use when they are in trouble,) your words, your posture, your expressions, any means or methods you may use, or could be interpreted as using, intentionally or not.  

Each one of these interactions has the potential to annoy the person at the receiving end of your behavior.  And yes, of course, the upside to all this is that your language, spoken or not, could have a very positive effect.  It starts with awareness.  

And hopefully the people you interact with have much longer fuses than Winston!

Tuesday, July 19, 2016

Happy Anniversary!

And hopefully many more to come…

This is the week!  18 years ago, after a bit of chaos, I came in and got to work.  Only three children at that time, still renting a house, fresh out of the classroom, just passed the California Bar Exam, and here I was…

In some ways, lots of things have changed, and in any other ways, many things are still the same.


My office got a facelift, and it is beautiful.  Two children off to college, two barely still at home.  Some of our favorite trucking companies have closed, but new ones have stepped up to help us carry on.  Lots of industry changes, which at face value may not be wonderful, but the opportunity and ability to make the changes are gifts.  Aly was here, and then she wasn’t and now she is married with children too.  Mom is gone, cell phones have replaced ‘mobiles’ (remember that??) and I actually loaded cherries for the first time this summer.  
Woo Hoo!

Still the same?

I am still, if not more so, happily married.  Dad is here and incredibly helpful in sorting through all the industry challenges that seem to pop up on a weekly basis.  Aly may be busy with her family but still gives her trucks and customers her undivided attention.  Drivers may have GPS and lots of other technological capabilities, but most still prefer a good old telephone call and definitely appreciate a real conversation.  Rates? Oh, probably shouldn’t open that door...But speaking of doors, people still appreciate it when I walk through an open door to meet them personally, instead of relying only on an email.   And honestly, this is still one of my most favorite things to do.

Which brings me to one last reflection on a great 18 years. In the big picture, we are still a small truck broker.  We always have to pay attention, be present, and definitely stay relevant.  But one thing we know and believe is what makes us better and different than many others:

Automation and technology will continue to improve and replace many inefficient ways of doing things.  But people will always be people.  They will have pain points that no amount of technology can cure, and they will appreciate genuine, authentic customer service that no automation can deliver like a real person.

Yes, our anniversary is happy, because of all of you who have been part of this company in one way or another, for a little bit or all of the past 18 years.  We hope you stick around, because we can only get better!

Thursday, June 30, 2016

Keep Pedaling Down the STR Road

Last week I sent out to our carriers a document that will hopefully be a helpful tool for them as they begin to work on their compliance plans for the FDA’s Sanitary Transportation Rule.  I took apart one of the sections, put it into a simple table format, and included some suggestions on how to find their ‘gaps.’  You know, those little things that will become big things if they are not identified and addressed when the FDA, DOJ, or even customers come calling for ‘the plan.’  

How will you show compliance?  

I checked my Constant Contact results and found that half of the recipients had not even opened their emails.  Ya, ouch, hate that.  But after a few phone calls, it seems as though the reason why people are not acting on what must get done is that they are hoping that it (the rule and its enforcement) will either go away or not affect them in a big way.  

Neither of which will be the case in less than a year.

This sort of reminds me of a bike ride my husband took me on a few months ago.  He usually is good about asking where I want to go, and how long or far we should ride.

This morning was a little different.  It was a beautiful Davis, CA February morning, with Spring hinting that it was not far away.  But, my mom had passed away the night before after a long month of enduring the process of surviving multiple strokes.

So, I was a bit ‘disconnected’ and just needed to pedal.  Anywhere.  So Mark took the liberty to choose a few roads.  And it was all good until we stopped at a rural intersection where he asked if I wanted to ride down what I thought he said ‘Thistle Road.’  

Hmmm...I could see a very short section of paving material at the beginning, but it seemed like a short distance, and adventures are alluring on a bike, so I agreed.

When I hear the word ‘thistle’ I hear things like ‘ouch,’ or ‘pricked’ or ‘weedy nightmares that won’t go away’ kinds of things.  All of which could describe to a ‘T’ exactly what we got ourselves into in a matter of minutes.  

The surface was never solid.  Paving material, sand, and very loose gravel was more like it.  Road bike tires are made for hard surfaces, not this stuff.

And what looked like a short distance from our vantage point at the corner turned out to be a very long section of road, a country road, that had no sidewalks.  Only deep ruts, and endless soft ‘grab your tires and throw old ladies in the dirt’ material.

Of course, I survived, but there were a few takeaways from the experience.  

Difficult surface?  
Too soft, wet, or otherwise unpredictable?  Keep pedaling.  Stopping is a sure guarantee for falling over.  And it does not matter how soft the road is, it still hurts!

I find that when I get in weird stuff, I do what I know how to do well, stick with a rhythm, and don’t stop until it’s safe to do so.  Or I am done.

For sure, spend some time acquainting yourself with the terrain.  On a daily basis, I talk to new carriers that I see out here on Highway 101, all the time, who at best, have only heard of the rule.
I think a rut and soft dirt is bad.  But after reading about the energy and resolve the FDA and DOJ has in their veins, my strongest suggestion is to know, understand and comply with the rule.

When these guys grab you like a slick road bike tire, they are determined to make it hurt, because that is their method of getting your attention and forcing you to prove you move produce safely.

Never heard of this road before?  

Hmm...depending on where you are, better to ask around first and become familiar with what to expect in the distance.  And definitely know the distance.

The Sanitary Transportation Rule is here and is a road we will all have to take, and ride till the end. There are parts of this process that are unknown, and the only way most people involved in moving produce will get through it is to start, handle the issues that come up, and finish.

For sure, spend some time acquainting yourself with the terrain.  There is plenty of information available to know what the important parts of the rule are, so invest your energy, time and knowledge in knowing where you have to end up.  

That would be...compliant.  


Well, it is sort of like ‘Thistle Road.’  There was a beginning and an end.  I could take a break, or choose different ruts, but to turn around would be a waste of the time and effort I had already spent getting to where I had managed to ride.  And even though it was my body that was doing the work, trust me, the mental energy it took to focus on pedaling, choosing the best rut, and praying I didn’t fall, was exhausting.  No way would I even consider turning around!

So, yes, there are things to do to be more time and effort efficient, but in the end, the distance is the same, and the shortcuts will tip you over.  It’s better to accept (or as people use today, embrace) the fact that compliance is mandatory, time worthy, and best accomplished by choosing the safest path available.

One last takeaway…

Hopefully, this will encourage you.  I wouldn’t trade this experience with my husband for anything.  We share a great memory about a very difficult time.

So, enjoy the people who travel with you, and definitely know that once you get through it, you will have finished the ride, completed a difficult journey, and are ready to do the ‘next thing,’ whatever that may be.  

BTW, the road was actually ‘Thissell Road.’  But it will always be a tricky ride to me, no matter what its name.  

And if you have a fun riding story, I would like to hear it.  I always appreciate the fact that others get themselves into crazy places too!

Thursday, June 23, 2016

Almost Here! STR Compliance in 5 Steps

Eighteen years and counting! Time flies when we’re having fun, and sometimes even when it’s not so much fun.  This July I will truly celebrate my anniversary here at Pam Young & Company, Inc.  It is a pleasure and a privilege to own a business that is so diverse and positioned to be an asset to so many people who trust us with their own businesses.

As the time gets closer, I will be sharing a bit more about our previous owner, Jack Pardue.  He is quite ‘storied’ and many of you remember him well.  One of you told me the first time we talked that whatever Jack said, you could ‘take to the bank.’

One principle that Jack drove home to me was to show up every day ready to be the best help possible to everybody who needed it.  I used to sit across the desk from him and listen as he seemed to be promising the moon to people.  But darn it, he always delivered.

And what was so amazing to me was how he just had a knack at listening to someone and within minutes out came an idea, a solution, a possibility, all sorts of options in Jack’s mind to be helpful.  Sometimes people didn’t even realize that then could use a little boost, but Jack just could see it, and always wanted to do it.  If there ever was an example of ‘If there’s a will, there’s a way,” Jack was it!

I can’t say that I am as in tune with people as Jack.  But I can say that for almost 38 years (Jack opened in 1978) our primary purpose has always been to find ways to help our carriers be as strong, healthy and happy as they can be.  

As we started talking about the FDA’s Sanitary Transportation Rule, it wasn’t long before I could tell that not many members of the trucking community knew much about it.  One of Aly’s carriers told her, “Just give me 5 steps to do to make sure we’re compliant.”  So, I did.

Section by section, I read the rule and broke it down into ‘compliance pieces.’ I have to admit, I would rather read case law than statutes and regulations, but digging into the nitty gritty has to be done to ‘get done.’  

The FDA’s overall goal, as it states throughout the rule, is really to build on current safe food transportation practices.  So while there are requirements, most carriers, at least the professional ones, are already doing most of what is required.  

I sent our carriers a link to a sample section so that they could check it out and let me know if what we are suggesting makes sense and has potential to be a tool in their compliance efforts.  If I get a ‘thumbs up’ and I can get things tweaked according to their suggestions, I will make the plan available to anyone who might be interested.

My hope that this is something that a) will help carriers get their plans done, b) be able to use as a tool with their freight customers, and c) give them confidence that they are completely compliant, which is the most important thing to me.  It is so important with all the changes in the industry to know you are on the right path and that a company can answer ‘Yes’ to the question, “Are you operating a safe and secure trucking operation?”

In our email newsletter, I also included a link to our How to Deliver your Cherry Load in ‘Cherry Condition.’  I want to believe that carriers are educating and training their drivers in the nuances of hauling produce.  But I am finding that there are definitely some holes in driver training.  If a carrier’s drivers and dispatchers follow these guidelines, they will eliminate unnecessary and unwelcome problems in their produce shipments.  

Trust me, this list was gained through more pain that I want to admit!  But 18 years driving this bus with very few claims (hear ‘knock knock knock’ on my wooden head) and I’m thinking this list is solid.  

Take advantage of my mistakes. I am happy to share this list.  Stop in and send me your email or call us and we can send you a link for access.

Jack’s advice to drivers who had fallen a bit behind their delivery schedules was always “Pick ‘em up and set ‘em down.  One foot in front of the other.”  This is sort of how I think of this new FDA rule and the path to compliance.  It’s all doable, and having a plan to help stay organized will make you all Produce Transportation Specialists!

Hang in there, safe travels.

Thursday, March 17, 2016

Julia, Julio, And a Few Lessons on How to Pursue the Finer Things

This is Marc, aka ‘Julio.’.  He is our second child, six foot four second son, soon to be headed to Canada to begin studying and flying at Prairie College.  We're very proud of him, as most parents are (or should be) of their kids.  Most of the things about him are fun, and of course, those qualities are what we brag about.  He's a great writer, he plays a mean violin, and he is frequently complimented for being very caring and compassionate.

But, he is also extremely impulsive, and the word 'no' means very little to him if and when he really wants something.  Everything is 'wide open fun and games run like a mad man at it' until he gets hurt.  Then, after his owie goes away, whatever that might be, off he goes again, one more time.  From a mother’s point of view, this had been scary at times.

He also has a taste for the finer things in life.  And boy can he tell the difference between a knockoff and the real deal!  Clothing, food, music, cars, you name it, he has a good idea of what 'best' should look like.

So when he asked for a Julia Childs cookbook one Christmas, I knew better than to give it to him.

"French cooking and cuisine just have a 'feel' to it Mom, ya know what I mean?"

I did have a 'feeling,' and it was worse than the feeling I usually have after I eat rich French food.  Somewhere in Marc's past, between the good old green beans and bacon and an occasional butter garlic laden filet mignon with a side of sautéed mushrooms, Marc had had a taste of upscale culinary delights that he wanted to make at home.

After several serious attempts at trying to get him to scratch this off his Christmas list, I realized my efforts were futile, and I ordered the book.  As they say, 'The rest is history.'

Marc chose two recipes, Beef Bourguignon, and French Onion Soup.  My husband was annoyed because Julia insists that to achieve the highest level of flavor, only the best ingredients should be used.  No chuck roast for this effort.  And the Chianti?  You don't even want to know how that part of the discussion went.  All I will say is that I must have received ten texts while my husband shopped at the store, and the content was not questions.  Nope. All complaints about Julia, her attitude about $3 red wine and Marc's refusal to settle for ingredients that we could buy without selling one of our cars.

The recipe for the Beef is four pages long.  I had read through it before he started because I knew he would be asking questions by the first paragraph.  I was gardening that day.  Yes, it's all coming back to me now.  I heard the back door open and shut, for what would turn out to be the first of about twenty times, and here Marc came, nose in the book, confused look on his face and honestly I don't remember the question.  But whatever he asked, I knew that he was somewhere between peeling and caramelizing the 500 pearl onions.

"You're still on the first page aren't you?"  He didn't answer, but undaunted asked his first question.  

And the next day, the completed dish was as beyond exquisite.  Yes, a day later, we ate it.  Here's the funny thing, well, at least now it is.  Julia wrote a simple little sentence at the end or the recipe that went something like "This dish is very good the next day."  Of course, because it takes a day to make!

My poor gracious mom endured much of my complaining during this ordeal. Typical Mom, always encouraging and looking at the bright side, would comment that this was like many recipes, as well as most good, 'worth doing' things in life.  

“It's not hard, or complicated, but it takes time.”

Time.  More expensive than a good cut of beef and really expensive Chianti.

But as Dad says, "The juice is worth the squeeze."

Back to the Sanitary Transportation Rule

Some of you this past week were a little incredulous about my email newsletter last week.  After all, you have been either handling or managing some part of transportation for a long time, and 'this food safety thing' can't be as bad as it sounds.  Right?

Yes, compliance for carriers, shippers and receivers is non-negotiable and may take some time to develop and implement a quality program.  Look at it from the end consumer's point of view.  They have a right to expect their food, and the supply chain that brings it to them will be safe and secure. Also, the FDA has decided what 'preventative' actions, behaviors and/or practices should be, and will enforce them. Yes, compliance will be a part of our life.

There is a flip side to this, however.  Think about it as another great opportunity to gain respect and trust in your company.  It’s Brand Building time folks!

Take it from Julia, and Julio.  There are some good things to remember when it comes to pursuing the finer things in life.

First, time and money will be well spent.

Use Julia’s take on making fine food.  Instead of thinking about the four pages of detailed instructions, focus on the end result.  We all want customers to think words like quality, excellence, and best when they hear our names.  These company characteristics are like money.  They do not grow on trees, and they will take large amounts effort.

And speaking of money, I would just encourage you also to consider costs in a variety of ways.  Concentrate on the long term reputation building/strengthening opportunities that customers and consumers will notice and for sure use to decide whether to buy your product or service instead of your what your competitor is offering.

Hmmm...What is the cost of not putting your best foot forward in your compliance efforts?

Second, learn to look ahead and reap the benefits of good planning and preparing.

If Marc had at least read through the recipe, he could have had a better idea of how the parts became the whole.  The progression of steps, and the places he could have either taken a shortcut or made the process simpler would have really made a difference in time and effort.   

I have posted 10 things to think about now before the final Sanitary Transportation Rule is published.

But why should you listen to me?  

I am working through my 18th year of owning a produce transportation company.  My family and friends work in multiple areas of agriculture and/or end consumer businesses.  When I wrote those ''threshold' questions, I relied on my expertise, my experience, and my education, which by the way, never stops happening.

My point is, use me.  Work through these questions to look ahead and begin planning.  This alone will simplify the process.

Some parts of compliance will get easier because the steps will become more familiar and methods of doing certain things will become streamlined and definitely improved.

Some parts will always take time and effort.  It is what it is.  Like I tell my kids, if it's something you can't change, change your attitude.  How simple is that?

Third, try not to do it alone.

Julia had a few cohorts in her recipe making/testing process, and definitely had help writing her book.  Marc had me to encourage and prod him (ok, a small bit of nagging) through his cooking experience.  

Gather your team around you, define your goals and expectation, and then support each other through the process.  

Now, get ‘cooking!’ Call your transportation partner today and start working on your program.  If they can’t or won’t help you, call Aly or I and we’ll get you rolling.

Tuesday, March 8, 2016

A Lesson Plan for Peace of Mind

Years ago I spent my days in a classroom, mostly in the primary grades.  I didn’t realize it at the time, but teaching kids and helping them understand the world around them was very fulfilling.  Now, almost 18 years later, there are times when I really miss the hustle and bustle of grade school.

There were days that required my absence.  Rarely was I ill, but there were various things that would come up and I would need to plan for a day away from my students.  

The goal in planning for a substitute teacher is peace of mind--for the person who would take the reins while I was out, for myself so that I wouldn’t worry about how things were going, but most of all my students who relied on my daily presence to take care of their concerns on a daily basis.

This means that I had to make sure that every detail I communicated and organized to the substitute would result in my classroom running just as if I was present.  Trust me, if I forgot something, I heard about it.  And the complaints were not from the teacher, but boy oh boy, my students were very clear about what they did or did not like while I was out.

Of course, my lesson plans had to be complete and crystal clear, down to the most minute detail.  But often, it was the planning beyond the obvious that took the most time.  And it was on these details that all of our peace of mind rested.

Kids are interesting.  They are bright, and I mean all of them in their individual ways.  They all want to do very well, and feel successful.  Also very important to them, even though it looks different for almost every student, they yearn for order and structure.  Knowing what to expect helps them work well because surprises that create confusion and uncertainty affect every part of them, mentally, socially and emotionally.

Substitutes are interesting too.  They come in all sorts of behavior and professional ‘sizes’ as well.  Some are clearly there for a check, others are trying to gain experience in a classroom before they decide on a career in education, and others are there for the sheer fun and excitement of being around bright creative minds that keep them on their toes for a day or two.

Most subs liked my classrooms because they walked into an organized day with kids prepared for another usual day.  Some of my classes could have run on autopilot, which of course I would never do, because the minute I think that then somebody would do what I thought they never would, and chaos would happen.  Sort of sounds like my day here in my truck brokerage!  Just when I think ‘that would never happen,’ well, it does.

Some substitutes did not like my classrooms.  Because my detailed plans, down to how to expect my class to line up for recess, turn in their homework, and even discipline George, all of these nitty gritty details held the sub accountable, not only to me but the class.  No one who failed to follow protocol could escape the fury of a prepared 2nd grader!  Oh, the sub might get one break, but don’t make the same mistake twice!

I left information on the class extroverts and introverts.  The sub would have pre knowledge on who would be rude during a four square game, who would try to explain why it was the mother’s fault that the student forgot the homework, who would know the answer but was too bashful to call out an answer, who would tell you that ‘we always go to lunch 20 minutes early,’ and maybe even why we should have an extra recess.  Oh yeah, everything written, including how to respond and be prepared to deal with the all of the surprises.

So my organization gave the sub confidence that the day would progress smoothly, and my own mind was at rest while I was away so that I could devote my full attention to my day off.  But most of all, I knew that if the substitute was even mostly diligent, then my students would be worry free and they too could enjoy their day.  This meant a lot to me because many kids come to school for peace of mind, because it is not at home.  I had the privilege of bringing that relief and rest to these students for at least a few hours of their day.

A lot of work for a day off!  But there was no alternative if I wanted to give the people most dependent on my effort a great measure of confidence that all would be fine while I was away.

Do you see how this training in the classroom is helping me now?  

Of course, obviously, details matter.

Also, I live for ‘peace of mind.’  And not only for myself, but for my customers, our trucking companies (dispatchers, drivers, bookkeepers, owners) and shippers (sales and shipping.)  My goal, every day, is to give all the people that depend on us here at Pam Young & Company, Inc. a steady, full, and very real sense that all is taken care of and things are being handled well.  

I knew my students had expectations, and it was important to me to exceed them.  Today, our customers too have expectations, and we are always finding ways to exceed them.

Aly and I are experts at understanding details.  In fact a buyer friend of mine introduced me to a supplier of his by saying “She’ll drive you nuts over the nitty gritty but you will know that she has your back!”  

Here is what I want you to hear and heed:  

Moving produce is about to undergo major changes that will be disruptive, chaotic and have many areas that could leave people exposed to serious threats in their businesses.  

The Sanitary Transportation Rule, in its final form, is scheduled to published at the end of March.  

Yes, there is time to begin implementing, and it is also true that depending on the size of your company, you will have different timeframes within which to comply.  There are even some possibilities that the FDA would issue a waiver, in specific circumstances.

But know, in most cases, and I think I would even be bold enough to argue in ALL cases, ignoring the rule, either by procrastinating in putting your safe transportation program together, or in being incomplete or incompetent in how your program will function, this will pose serious risks to your company.

I guess the real issue, or question, that we all must ask ourselves is how much peace of mind do we want when we move produce?

And to me, the answer rests on who most expects this peace of mind when they eat the produce we move?  Right...the end consumer, people.  

Earlier I mentioned that the most important group to me that depended most on my diligence and determination to line out the day in the classroom during my absence was my students.  They needed to know that when I was gone, life was safe and sound in those four walls.  They trusted me to care for them down to the nitty gritty detail.  

Whoever ‘touches’ your loads of fresh food better be experts in handling the most sensitive and sometimes the smallest of details.  It has always been interesting to me how quick suppliers are to hand off the transportation to their customers.  We hear “We don’t get the trucks, thank goodness”  or “We don’t have anything to do with the transportation.”

I would humbly suggest that you begin to be a bit more involved and proactive in your produce shipments.  Your business will depend on it.  Your customers are depending on it, even if they get the truck.  

As always, I write from ‘the middle.’  My perspective is from the broker’s seat.  So, my advice to you brokers, step up and give your customers the tranquility that your customers are paying for, are expecting, and very much deserve.

And to those of you who are supplying/selling or receiving/buying fresh produce, whoever you are depending on right now to move your produce must have peace of mind as their main goal.  Both for you and for the people you hope will buy and eat your produce.  Do not settle, do not compromise and do not think you have to do this alone.

Count on your transportation partners for peace of mind!


I am supposed to finish all my communications (blogs, website, newsletters etc.) with a CTA.  Yes, a Call to Action.  I guess I struggle with being pushy, but I will ask you to call us if you have questions, or are uncertain about any detail involved in moving produce.  We are experts, and are very eager to help you.  

Please do not hesitate:  

Pam is at (800) 538-5904 or
Aly is at  (541) 306-0524 or